Now that having a website is finally seen as essential for businesses in Eswatini,  do you actually know what makes a good one?  If we’re being honest, the few company websites in the country seem a little…outdated. So if you’re looking to upgrade your site or thinking about creating one for the first time, here are a few tips to ensure your site appeals to the audience that you want.

Well Designed and Functional

Design is everything! People are visual creatures and instantly trust a well-designed, modern-looking website. Look for inspiration online, there are millions of websites to compare. Spend some time going through the ones that catch your eye and write down what you love about each. Try to implement them in your creation.

Optimized for Mobile

90% of website traffic comes from cell phones. It’s just more convenient for people. The most common mistake in a poorly built website is the design not  being mobile-friendly, this will result in a high bounce rate (people immediately leaving after clicking on your site)

Ensure that your new site is easy to navigate via mobile, as time-consuming that this might be, it honestly makes such a difference. 

Readily Accessible Contact And Location

The main point of a website is for your customers to learn about you. Once people land on your site, who you are, what you offer, and how to get in touch should be very clear and easy to find. One thing that all people can agree on is the desire for convenience. Make your contact information easy to find. Don’t make people go on a scavenger hunt, just to find a number.

Fresh, Quality Content

Have you ever heard the phrase “content is king”? How you communicate your brand is the key to success. If your business is more relaxed, try to make the website content entertaining & informative. People want to be able to see your brand through the words on the screen. If content writing isn’t your strength, hire a content writer.

There’s this terrible misconception that building a website is either too expensive or unnecessary. This is not true. Your business needs a website, and a good one at that! If you’ve reached the end of this blog and are thinking about getting one, call us, click the link to contact us.

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