Before the pandemic began, Eswatini accepted 1 million tourists every year, that is quite impressive for a tiny country. Eswatini offers scenery, wildlife, accommodation and activities quite unique from most countries. The only downfall is that some of the best experiences aren’t easy to find online.
If executed correctly, Digital Marketing can rocket Eswatini to the global list of must-see destinations. Now that travelling across borders is gradually becoming a norm again, let’s have a look at how the Eswatini Tourism industry can bounce back in terms of Digital Marketing.
Advertising Outside The Country
The internet gives us a platform to reach people anywhere in the world. You can run an ad campaign in Italy from anywhere in the world. With the right budget, your hotel can go beyond borders, access tourists in different continents and persuade them into visiting our beloved country, and more importantly stay at your accommodation.
To successfully penetrate the international market, your social media ad campaign needs to be of international standard, duh. Now, how do you create a 1st world campaign?
- Air-tight strategy
- High quality video tour
- Specific targeting
This is a strategic combination that guarantees your business to flourish online, attracting visitors from different continents.
2. Influencer Marketing In Eswatini
The South African tourism industry has begun leveraging influencers to drive traffic to their pages and increase bookings. A great example that eswatini tourism can incorporate into its marketing strategy is inviting influencers to spend the night at their hotel/safari. Curating a group trip for influencers results in businesses being exposed to separate audiences and fresh new content for social media.
Rakoma travel executed quite the successful campaign by inviting a few of South Africa’s most popular influencers including : Lifestyle Influencer Mihlali and Food Blogger Luyanda to spend a night and their social media engagement went through the roof. This method is used in multiple campaigns and guarantees customer interest & bookings. It simply works.
Humans are visual creatures who desire relatable content. Always having this in mind can take any hotel/touring company/safari to new heights, helping you compete on the international level of tourism marketing.
For more digital marketing info on Eswatini read our blog on : Will social media rule Eswatini.