When it comes to social media marketing, businesses have this insane expectation of blowing up overnight from the day of the launch. After creating a great campaign, they expect thousands of followers and their DM’s to be flooding with new customers. It’s understandable, however, managing your expectations and thinking realistically will save you a heap of disappointment. The truth is, Social Media Marketing is about strategy and gearing up for the long game. Here’s what you need to know.
The general expectation clients have for the first campaign is receiving thousands of followers and comments, but like e everything else in life, it’s just not that easy. The moment a business page is created, the main goal for the first few months is getting your brand out there. People need to first see the brand a few times, and get familiar with it before they can spend time during the day to engage. You need to earn their trust and prove to them that you are worth their time. The moral of the story focuses on brand awareness, not followership.
Focus On Grow Organically
Since algorithms dictate how most social media platform work, growing followership without running ads or at the least having a detailed strategy will leave your brand lacking any notoriety for months, maybe even years. Most brands think it’s as simple as a post-and-go. This is a massive oversight. Carving out a substantial online marketing budget is the most important step in the strategy. Paying to be seen is unfortunately the only way to be seen by thousands of people. The bottom line is these platforms need to make money too.
Community Management Is The Key
The common misconception with social media is that engaging with people on your page seems easy. When it’s actually quite overwhelming. Popular brands get flooded with questions, queries, and complaints constantly, with each comment/inbox needing individual attention. It really is a full-time job! The best advice to any community manager is to create a sheet with possible scenarios, or questions that could arise, then write an appropriate answer. This allows time to respond timely and efficient.
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