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So, you’ve paid for your business website. It’s beautifully designed, easy to navigate and you can’t wait until your customers see how well your brand has progressed. But, before you go live, have you considered SEO for your Eswatini business? And if not, what if we told you this acronym is key in ensuring your online success. 

Let’s dive into Search Engine Optimisation and why you need it for your business website.

According to MOZ: SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Why You Need It: More Traffic.

In simple terms, you need people to find your business, easily. If you think about it honestly, how often do you go past the first page of google? Whatever you search for, you’ll probably choose from the first 5 results that pop up.  SEO is a fundamental part of digital marketing because people conduct trillions of searches every year. 

If your website isn’t ranking near the top, you’re losing out on traffic, leads, sales and revenue.

SEO drives higher ROI than other marketing strategies. 

The whole point of website traffic is possible conversion. Once your potential customer finds your page, you’re hoping they buy your product or service. Ensuring you are on the first page of google positions you to get money in your pocket.

According to Terakeet, websites that rank high on search engines:

Eswatini and SEO

As digital marketing starts making its mark on the kingdom, SEO is gradually a concept that businesses are willing to spend on. There are over 450K emaSwati on the internet, building a website and ensuring that you’re top of the list is not only necessary but crucial.

To learn how your business can organically rank higher on google, contact us at in@dm-digital.co.za or read more blogs on the digital marketing world in Eswatini.