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Cardinal Magazine – An Eswatini Travel & Lifestyle Magazine The World Needed

Within Eswatini borders are young entrepreneurs, hungry to make their mark in the world with an online magazine. They form part of hundreds of young people who are committed to being the first business owner in their families, walking the path less travelled & trusting in themselves and their abilities. Since everything is going digital, …

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What does the future of tourism marketing in Eswatini look like?

Before the pandemic began, Eswatini accepted 1 million tourists every year, that is quite impressive for a tiny country. Eswatini offers scenery, wildlife, accommodation and activities quite unique from most countries. The only downfall is that some of the best experiences aren’t easy to find online. If executed correctly, Digital Marketing can rocket Eswatini to the …

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Social Media Marketing: Expectations vs. Reality

When it comes to social media marketing, businesses have this insane expectation of blowing up overnight from the day of the launch. After creating a great campaign, they expect thousands of followers and their DM’s being flooding with new customers. It’s understandable, however, managing your expectations and thinking realistically will save you a heap of …

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